Hospital Marketing in North Shore University Hospital

Being one of the establishments of the arrangement of social insurance, New York’s North Shore University Hospital (NSUH) is recognized for its 2,700 wellbeing masters, around 730 beds encouraged by 10,500 nursesâ€the greatest in Long Island.â With a yearly working spending plan adding up to generally $4 billion, NSUH is the country’s third-biggest, mainstream and non-benefit medical clinic. With a meeting with Theresa Howard, colleague for the hospital’s advertising office, she examined how North Shore University Hospital came to be a serious human services supplier. Bautista: What was inside NSUH before as far as advertising? Howard: NSUH worked like an in-house supplier, happy with fulfilling inside necessities and chatting with the staffs, specialists and patients.â They didn’t set forth enough endeavor to embrace their medical clinic, sure with thought of being unwavering.â They didn’t even have promoting notice that plays when customers or guests calls and when they are placed into hold. Bautista: When did NSUH understood that they need to promote? Howard: That’s when contenders become present and they found that the patients were not opening the entryways like in earlier years and understood that the incomes began to decline.â They never understood this till they comprehended the consequences.â Time changes and man picks all the best for him.â They pick the best emergency clinic that would offer the best administrations they could. Bautista: What were the essential advances they did after observing the issue? Howard: They naturally employed me and my accomplice Christine Malcolm to think systems that will get back the compassion of their customers and will support the picture of the hospital.â We didn’t do anything new; it’s simply that it was new for NSUH. We fabricated a solid vital program and advancement through money related models, persuading NSUH that they have to apply exertion on the grounds that NSUH was not doing admirably as far as revenues.â NSUH needs to cut its financial plan and hazard for showcasing. At that point in the wake of persuading them, we recruited Storandt Pann Margolis publicizing organization and started to work with promoting arranging, doing meetings, and building up the spending plan for the year 2003.â We made promoting efforts including plugs mind TVs and radios, site and various types of systems to get attentions.â We even proposed to change the name of NSUH. We likewise directed our first mass-showcasing campaign.â . We additionally upgraded the site for control interviews for doctors and furthermore for extra advertisement campaigns.â We even incorporate call places and promoting specialists. Bautista: After such exertion you’ve done, what were the outcomes? Howard: Finally, crusade was propelled in October 2003, utilizing the diverse sort of media.â They didn’t utilized on-screen characters in the advertisements, yet rather, set up the real meeting with the specialists, staffs, medical attendants, scientists concerning what they does to improve and convey their quality service.â The outcome following a little while, there’s an expansion of volume in the referral line in the upgraded website.â From the fourthâ top-mind overviews, NSUH went up to 3rd.â The have been likewise an expanded of admission to 2-3 percent from the last year’s record.â This battle had additionally returned benefit which they have misfortune for the last years.â They got a benefit of $6.5 M, which was genuinely a major improvement.â Revenues expanded to 9 percent because of a viable showcasing. This has demonstrated the importance of having showcasing plans.â With the profoundly serious time, we have to make key plans so as to set up a stable business.â Furthermore, having promoting plan doesn’t simply reinforce the dependability of a specific organization, yet rather, likewise benefits the customers concerning great the open doors they’ll get after picking one. References: Michele Howard, VP for advertising division of NSUH University Medical Center. http://www.strategichealthcare.com/bars/shcm/f2_MarketShare_print.php: Augustâ 11, 2007

Animal Farm, by George Orwell :: Animal Farm Essays

Animal Farm By George Orwell Animal Farm is an account of how the animals revolted as a result of the manner in which they were treated by Mr. Jones, the rancher. They felt that the ranchers made all the benefit, received all the benefits yet didn't do any of the work. So they shaped a legislature called Animalism. In Animalism, there are no proprietors, no rich, however no poor, laborers showed signs of improvement life, and all creatures are equivalent. They had even settled laws called the Seven Commandments, which were planned to give essential rights to creatures and shield them from abuse. The objectives of the legislature were additionally settled. The objectives said that everybody was equivalent, there would be more food and rest for all, there was to be regard for all creatures, and they would fabricate a windmill to improve life for all. Before the finish of the book, this did not exist anymore. The creatures were getting less rest, less food, and less regard. The windmill turned into a wellspring of cash for the pioneers, not for all the creatures. The seven instructions were continuously changed to suit the pigs and afterward there was just a single Commandment left. "'Are the Seven Commandments equivalent to they used to be, Benjamin?' There was nothing presently aside from a solitary Commandment. It ran: All creatures are equivalent yet some are more equivalent than others" That solitary charge made the pigs all the more remarkable. Animalism did not exist anymore. Toward the start of the story, there were two pioneers, Snowball and Napoleon, who were sharing force. Snowball was acceptable with words, legit, great at belligerence, was imaginative, and had faith in innovation. He kept in contact with the creatures, and needed to improve things for them. Napoleon, then again, was awful with words, unscrupulous, detested contending, and was not creative. He needed to be over all the creatures; he couldn't have cared less about creation things better. He just had faith in serving himself. With the goal for Napoleon to be over all the creatures, he needed to get Snowball off the beaten path. Napoleon did that by getting his pooches to frighten him off so Snowball could never return to the homestead. Napoleon was currently in absolute control of the homestead and the creatures. Napoleon and the pigs began acting like people - they would drink, wear garments, snooze beds, battle, and walk. They did everything that they had once said wasn't right.

Las Cruces

Las Cruces Las Cruces läs kro?o ´sis [key], city (1990 pop. 62,126), seat of Dona Ana co., SW N.Mex., on the Rio Grande, in a farm area irrigated by the Elephant Butte system; founded 1848, inc. 1907. It is the second largest city in New Mexico and was one of the fastest-growing metropolitan areas in the 1990s. Its economy is based chiefly upon agriculture and the nearby White Sands Missile Range, testing grounds for the first atomic bomb and a major military and NASA testing site. Cattle and sheep are raised, there is dairying, and vegetables, melons, corn, cotton, and pecans are grown. The city has food processing plants, wineries, and other light industry. The name, Spanish for the crosses, refers to a massacre (1830) of some 40 travelers by Apaches on this site. New Mexico State Univ. is to the east. Nearby are the historic village of Mesilla, the picturesque Organ Mts., Fort Fillmore (1851), Fort Seldon (1865), and the village of Tortugas. The Columbia Electronic Encyclopedia, 6th ed . Copyright © 2012, Columbia University Press. All rights reserved. See more Encyclopedia articles on: U.S. Political Geography

Jane Austen s Novel Of The Novel Emma - 2107 Words

In this particular film adaptation of the novel Emma, the character Jane Austen presents in the novel is the type of person who likes to meddle in other people’s lives. In this particular adaptation of Emma, Emma is portrayed through the character Cher. Cher is also a meddler in other people’s lives. This sets the film up for an interesting and developing plot. Cher Horowitz illuminates Emma Woodhouse because they both exist in that precarious realm where lovable threatens to tip over into loathsome, but doesn’t. In the process of narrowly avoiding awfulness, both of these princesses give us insight into ourselves, even if we don’t resemble them at all. Emma may be older than Cher, but she is an adolescent in most senses, a young woman who has never left her father’s side or her small neighborhood. She has free rein at home but is also confined by her caretaker role, which she performs as Cher does with her lawyer dad lovingly and without complaining. Yet Emma’s protected provincialism ensures she doesn’t fully understand the larger world, and her own role in it, particularly the potential of her power — over men, over women, over her neighbors. Just as Clueless, Tai actually has more real-world chops than her self-appointed life coach, Cher Horowitz, most everyone in Austen’s Highbury has seen more of existence than Emma has but they defer to her because of this â€Å"handsome, clever and rich† woman’s social rank, charm, and beauty. The ensuing disconnect between Emma’sShow MoreRelatedEmma Cultural Context1084 Words   |  5 PagesEmma by Jane Austen Cultural context The novel I have studied is Emma by Jane Austen. The cultural context to which we are introduced in the novel Emma by Jane Austen, is the world of the middle classes in the nineteenth century. In this essay I will look, firstly, at the role of women in this world. I will examine the very limited opportunities a woman had in terms of education and finding a career which would allow her to live an independent life in the world of the novel. Secondly, I willRead MoreThe Woman Of A Tradesman Essay1537 Words   |  7 Pagesmarriage. In spite of the fact that Emma is unmistakably a flight from the usual and ordinary Austen s depiction of women, the other female characters in the novel bring to light the challenges confronting ladies without monetary autonomy. Miss Bates, Jane Fairfax, and Harriet Smith represent three conceivable situations for the women who do not have high social status and position like Emma. Miss Bates never wedded and is reliant on her mother s insignificant wage. With the passage of timeRead MoreLiterary Analysis Of Emma By Jane Austen1648 Words   |  7 PagesAnalysis of Emma by Jane Austen In Jane Austen’s novel, Emma, protagonist Emma avoids her own transformation by her attempts to transform others. However, Emma experiences her coming-of-age through the stable characters of those around her. Austen reveals how self-transformation is necessary in maturing and establishing self-awareness. Emma Woodhouse possesses qualities that many would envy: beauty, intelligence, wealth, and youth. However, the positive aspects of Emma are equally contrastedRead MoreLiterary Analysis : Emily, Wuthering Heights, And Jane Eyre924 Words   |  4 PagesAnalysis The novels Emma, Wuthering Heights, and Jane Eyre were written by women in the 1800’s. The three writers chose to write and publish their novels under a different name from their own. Emma was written by Jane Austen, and published anonymously in 1815 (Behrens and Rosen 361). Emily Brontà « wrote Wuthering Heights, and was published in 1847 under the name Ellis Bell (Behrens and Rosen 368). The author of Jane Eyre, who was also the sister of Emily Brontà «, was Charlotte Brontà «. 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Because of her ignorance toward attitudes of her neighbors, Emma interferes through their lives in a way that makes them unhappy, for â€Å"she had often been negligent† (Austen 359)20. Mr. Knightley predicts the outcome of Emma’s plans in the beginning of the novel when heRead MoreJane Austen s Novel Of The Tee Essay1406 Words   |  6 Pages Jane Austen (16 December 1775 – 18 July 1817) is a world famous English novelist, primarily known for her six major novels which interpret, critique and comment upon the British landed gentry at the end of the 18th century. Austen s plots often explore the dependence of women on marriage in the pursuit of favourable social standing and economic security. In particular, Austen’s novel Emma, published in 1815, displays these aspects of of traditional English life in that period, however the classicRead More Genteel People and Honest Hearts in Jane Austens Emma Essay examples1575 Words   |  7 PagesEmma:   Genteel People and Honest Hearts  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚   In Emma, Jane Austen gives us ‘only the surface of the lives of genteel people’?   Though not necessarily a commonly used term today, the meaning of ‘genteel people’ is easily assumed. Good birth and breeding are not necessarily the only ‘qualities’ of genteel people: simple generosity, courtesy and elegance can also apply, as well as marriage into the class. The majority of the characters in Emma to some extent expand this definition to provideRead MoreJane Austen s Clueless 1949 Words   |  8 PagesIn Emma, the character Jane Austen presents in the novel is the type of person who likes to meddle in other people’s lives. In the film Clueless, Cher is an impersonation of Emma’s character. She also manipulates the situation, meddles in people’s lives because she feels she can manage them better than they can. In this particular adaptation of Emma, Emma is portrayed through the character Cher. Cher is also a meddler in other people’s lives. This sets the film up for an interesting and developingRead MoreJane Austen s Portrayal Of Women1767 Words   |  8 PagesThe novels of Austen mainly deal with the status, position and role of women in the society. However Austen does not portray the women characters as the oppressed victims of the society. The female characters in the novels of Austen possessed great wit, sense and humour. They were respected and considered as equals by their lovers in the novels. They have a say in their love affairs and are have great level of confidence and skills. Marriage is one of the major themes in the novels of Austen. It

The Era Of Mass Incarceration Essay - 1961 Words

Introduction and Thesis Statement Throughout recent decades in the United States, and other Western countries, the prison population has dramatically and exponentially risen from approximately 357,292 inmates in 1970 to 2,306,200 in the year 2014. This has been coined as the era of mass incarceration, with the United States becoming the largest prison nation in the world. Within these present statistics, one in seventeen white men, compared one in three black men will go to prison, illustrating the obvious inequality and racialized justice that is embedded throughout U.S. societal, political and legislative spheres. In the mid 1990’s the government, with the help of popular demand, enacted the ‘get tough’ prison ideology in which the â€Å"No Frills Prison Act† was passed (Johnson 1997). The idea behind this movement of a harsher prison environment, with the regulation and/or exclusion of certain amenities and recreational programming, further criminalized prison inmates while continuing to punish them once they were in prison. In present day, there have been many attempts to increase recreational opportunities and programs within prisons, including but not limited to sports, work, rehabilitation programs, educational programs and much more. Many researchers and criminal rights advocates have attempted to increase the awareness of the effectiveness from different types of recreational programs, with many resulting in positive outcomes. Through the combination of personalShow MoreRelatedThe Effects Of Incarceration During The Era Of Mass Imprisonment2337 Words   |  10 PagesWestern’s, Punishment and Inequality in America, discusses the era of the â€Å"Prison Boom† that occurs from 1970-2003—when incarceration rates climbed almost five times higher than they had been in the twentieth century—while stating the effects and consequences that mass imprisonment created within the United States penal system. By discussing the disparities of incarceration between sex, age, race and education level, and how post-incarceration affects opportunities such as marriage and high-waged employmentRead MoreThe New Jim Crow Law1014 Words   |  5 PagesMass incarceration is known as a net of laws, policies, and rules that equates to the American criminal justice system. This series of principles of our legal system works as an entrance to a lifelong position of lower status, with no hope of advancement. Mass incarceration follows those who are released from prison through exclusion and legalized discrimination, hidden within America. The New Jim Crow is a modernized version of the original Jim Crow Laws. It is a modern racial caste system designedRead More The New Jim Crow: Mass Incarceration in the Age of Colorblindness, by Michelle Alexander1182 Words   |  5 PagesThe New Jim Crow: Mass Incarceration in the Age of Colorblindness is a book by Michelle Alexander, a civil rights litigator and lega l scholar. The book discusses race-related issues specific to African-American males and mass incarceration in the United States. Michelle Alexander (2010) argues that despite the old Jim Crow is death, does not necessarily means the end of racial caste (p.21). In her book â€Å"The New Jim Crow†, Alexander describes a set of practices and social discourses that serve toRead MoreResponse Paper to Michelle Alexanders The New Jim Crow: Mass Incarceration in the Age of Colorblindness743 Words   |  3 PagesThe New Jim Crow: Mass Incarceration in the Age of Colorblindness was written by Michelle Alexander to expose the truth of racial injustice in the system of mass incarceration through the comparison of the racial control during the Jim Crow Era. She reveals how race plays an important role in the American Justice System. Alexander argues about the racial bias, particularly towards African-Americans, immanent in the war on drugs as a result of their lack of political power a nd how the Supreme CourtRead MoreIs The Mass Incarceration Of Blacks The New Jim Crow?1540 Words   |  7 PagesIs the Mass Incarceration of Blacks the new Jim Crow? American has a legacy of the mistreatment and disenfranchisement of African Americans. The same bad treatment that many think only took place in the past is in fact still intact, it’s just presented in a new way. The mass incarceration of blacks in the Unites States can be attributed to the â€Å"racial hierarchy† that has always existed. The U.S contributes to about 5% of the worlds overall population, and about 25% of the worlds prison populationRead MoreHow Mass Incarceration Has Become The New Form Of Jim Crow And Slavery Essay1422 Words   |  6 Pagesinvoluntary servitude, which was noted in the U.S constitution. To speed things along you have the slavery which transferred to convicted leasing to Jim Crow Era and now Mass Incarceration which all has striped millions of the people, whom are in the lower caste systems, away from their families similar to slavery. This paper focus on how mass incarceration has become the new form of Jim Crow and slavery. The Unit ed Stated population represent 5% of the world population, but we have 25% of the world prisonersRead MoreMass Incarceration In Michelle Alexanders The New Jim Crow Laws1083 Words   |  5 Pagesargued that today’s mass incarceration is the new Jim Crow. Michelle Alexander, an associate professor of law at Ohio State University, outlines her argument for how she came to see the United States legal system as a system of racialized social control in her book The New Jim Crow: Mass Incarceration in the Age of Colorblindness. She argues that mass incarceration is a type of racial caste system similar to Jim Crow, the â€Å"war on drugs† is the greatest contribution to mass incarceration, and much of theRead MoreThe Breakdown Of The New Jim Crow Essay1474 Words   |  6 Pagesbrought to an end and that everything that once was will be again. That seems to be the case when discussing Michelle Alexander s The New Jim Crow, a nonfiction book that argues that Jim Crow has ree merged in the mass incarceration of black people in America. Originally, the name for this era we know as Jim Crow was inspired by a racist character played by Thomas Dartmouth Daddy Rice. During the 1800s, Rice would dress in blackface and perform a song titled Jump Jim Crow. (Bart-Planged) A decadeRead MoreMass Incarceration : The Color Of Justice Essay1352 Words   |  6 PagesMass Incarceration: The Color of Justice (DRAFT) Racial discrimination in the United States has been a radical issue plaguing African Americans from as early as slavery to the more liberal society we see today. Slavery is one of the oldest forms of oppression against African Americans. Slaves were brought in from Africa at increasingly high numbers to do the so-called dirty work or manual labor of their white owners. Many years later, after the abolishment of slavery came the Jim Crow era. In theRead MoreRacial Inequalities And Racial Inequality1228 Words   |  5 Pagesmanifested in American society in ways that underlies a wide range of societal domains such as housing patterns, educational opportunities, healthcare inequality, and incarceration rates. Current events and experiences demonstrate moreover that racial inequality is still adamant in the American culture. Long after slavery, the Jim Crow Era, and the civil rights movement, racial inequality has taken distinctive forms which affect many people within a racially oppres sed group. Racial segregation at large

AP U.S. History Application Free Essays

AP U. S. History Application Essay Many people have made an impact on me, but if I were to choose one person I have learned about in any of my History classes, I would choose Osama Bin Laden. We will write a custom essay sample on AP U.S. History Application or any similar topic only for you Order Now Osama Bin Laden attacked the United States’ on September 11, 2001 and ever since the attacks that killed nearly 3,000 people, this event has been known as the nine-eleven. The nine-eleven was a series of four suicide attacks that were committed in the areas of New York City, Washington D. C. , Virginia, and Pennsylvania. After the nine-eleven, he has been the major target of the Federal Bureau of Investigation (FBI). After the death of Osama Bin Laden, I realized a few key points that have changed my view of the way human beings think. Osama Bin Laden did not influence me to have a grudge against the United States, or any of the sorts, but he helped me view the world in a different way. For instance, many people in the United States celebrated his death after he was found and shot on May 2, 2011. I disapprove of this reaction from the citizens of the United States. He did wrongs to thousands of people and caused the United States to pay billions of dollars to fix the damage. But regardless of what he did, it is wrong for us to celebrate his misfortune. To take joy out of someone’s tragedy proves human beings to be immorally unjust. If human beings celebrate the death of someone who is equal to them, they are not being compassionate. Though Osama Bin Laden’s decision to bomb the United States and its people was heartless, the act of rejoicing the death of a human also proves us to be inhumane. People forget to be compassionate towards the others who make the terrible decisions, because they believe that they are only meant to do harm, but that’s not always the case. If we do not discriminate and if we treat each other equally, less suicide attacks will occur. The big reason why terrorists decide to act the way they do is because of all the unjust and discrimination they have to face in their daily lives. The way human beings react to the death of others is important because it teaches others how inhumane our world has become. The main reason why wars start is because of power and money; and the after-results of the war often does no good. It only forces the people of the country to live a controlled life of poverty. The government restricts us from practicing our true freedom by forcing propaganda upon us, and Osama Bin Laden is one of them. The citizens of the United States understand that he made wrong decisions and that he needs to pay for what he’s done, but we should respect everyone; because all human beings were created equal. In conclusion, Osama Bin Laden has influenced the way I think towards the human behavior and thoughts through America’s response to his death. American citizens took joy out of his misfortune, without thinking about the amount of respect they are giving to Osama Bin Laden, because I believe we should all be treated and respected equally. Rejoicing for someone’s death will do no good for the present or the future, because of the immoral actions. It’s imperative for each person to remember that everybody is created equal and human beings are human beings; we think similarly. Osama Bin Laden has inspired me see the world with a different perspective: to think and treat others with respect, no matter what kind of background they have or what kind of sins they have committed. How to cite AP U.S. History Application, Essay examples

Marcus Brutus Essays (882 words) - , Term Papers

Marcus Brutus Marcus Brutus William Shakespeare's play, The Tragedy of Julius Caesar, is mainly based on the assassination of Julius Caesar. The character who was in charge of the assassination was, ironically, Marcus Brutus, a servant and close friend to Julius Caesar. (http://classics.mit.edu/Plutarch/m_brutus.sum.html) But what would cause a person to kill a close friend? After examining Brutus' relationship to Caesar, his involvement in the conspiracy, and his importance to the plot, the truth can be revealed. Marcus Brutus, a servant and close friend to Caesar, has a strong relationship with Caesar but a stronger relationship with Rome and its people. Brutus is very close to Caesar. In many points of the play, Brutus was talking and next to Caesar. Brutus also loves Caesar but fears his power. In the early acts of the play, Brutus says to Cassius, What means this shouting? I do fear the people do choose Caesar for their king...yet I love him well.(Shakesspeare, act 1, scene 2,85-89), as he is speaking to Cassius. Brutus loves Caesar, but would not allow him to climber-upward...He then unto the ladder turns his back...(act 2, scene 1, 24,26). As the quote says, Fite 2 Brutus would not allow Caesar to rise to power and then turn his back onto the people of Rome.Brutus had honored Caesar but Brutus felt that Caesar was to ambitious. Brutus also felt that Caesar made the romans as slaves. Therefore, Brutus is an honorable man. Brutus is a noble man who was revered by many. Brutus had joined the conspiracy because he had the desire to help the commoners. He was a follower of idealism, where the romans would possess peace, liberty and freedom. Brutus wanted the kill Caesar, because he believed that all of the people of Rome would eventually be slaves, thus Brutus resorted to the assassination ofCaesar.(Ferguson 145) After the assassination of Julius Caesar, Brutus talks to Antony about Caesar's death. Our hearts you see not; they are pitiful; and pity to the general wrong of Rome...(Shakesspeare, act 3, scene 1, 185-186). Brutus says that Antony cannot see the members of the conspiracys hearts, which are full of pity. Again, this shows how Brutus loved Caesar but cared for the life of Rome and its people more. This is the only reason Brutus would conspire against Caesar. For Brutus says to himself, I know no personal cause to spurn at him...How that might change his nature...(Shakespeare, act 2, scene1, 1,13) Caesar's relationship with Brutus is also strong. Just allowing Brutus to speak to Caesar shows his respect for Brutus. Caesar feels that Brutus is noble to him and does the right thing regardless of personal danger. On the Ides of March, Fite 3 as Caesar was assassinated, Caesar's last line is: Et tu, Brute?--Then fall, Caesar.(Shakespeare, act 3, scene 1, 85). This shows that Caesar would not die without Brutus' stab. Caesar realizes that there must be a noble reason for this assassination if Brutus was in it. This again shows how much Caesar respects Brutus. Brutus and Caesar both respect each other, but in different ways.(http://www.pei- asia.com/history/ROMAN/BRUTUS/BRUTUS.HT) Marcus Brutus had a very important role in the conspiracy against Caesar. He was the back-bone of the plan. According to Cassius, Brutus' main purpose in the conspiracy is for an insurance policy.(Bowers, 38-42) The people will think, since Brutus is noble to Caesar, that there is a good reason for Caesar's assassination. Brutus will also be the leader of the conspiracy for another insurance policy for the assassination.(47) Cassius is the one who declares this, Brutus shall lead the way, and we will grace his heels with the most boldest and best hearts of Rome. (Shakespeare, act 3, scene 1, 135-136). Again, if Brutus leads the way, the people will think that the death of Julius Caesar wasn't such a bad thing. Brutus also declares to himself that his role in the conspiracy is to save Rome. He says to the people that, If then that friend demand why Brutus rose against Caesar, this is my answer: not that I loved Caesar less, but that I loved Rome more.(Act 3,scene 2, 21-24). If Brutus was not in the plot Fite 4 of The Tragedy of Julius Caesar, the conspiracy would probably not have worked.(Bowers, 53) Since Brutus ...loved Rome more.(Shakespeare, Act 3,scene2, 23-24), he decided to be a part of he conspiracy. If he hadn't loved Rome more than Caesar, he would not have joined in the assassination of Julius Caesar. Cassius and the rest of the conspirators would probably not have continued on without Brutus because they would have no insurance afterwards. The people would think that there was no reason for Caesar's death and most likely